Positioning yourself as a go-to magazine for a range of demographics is not an easy task, but I believe Italy Segreta has accomplished it. In this project, I reviewed the magazine's distinct style, cultural relevance, and cool yet approachable vibe. I evaluated their branding and marketing, which play off of trends such as local tourism, slow travel, and living la dolce vita. In this review, I highlight the branding aspects that have captivated their audience.